My journey with LawnPal

LawnPal is a lawn care company founded and operated by my longtime friend Austin, who has led the business since 2019 with a strong focus on professionalism, customer service, and long-term growth. As the company expanded, I worked with him to develop a cohesive brand identity system that could support everything from vehicle graphics to apparel, social media content, and future digital applications.

The rebrand centered around refining LawnPal’s existing mascot concept and building a complete visual system around it. I designed the company’s mascot illustrations, truck graphics, merchandise artwork, social media graphics, and supporting brand materials to create a unified and recognizable identity across all customer touchpoints.

In addition to the core branding work, I created a wide range of promotional illustrations and merchandise designs that helped give the company a more approachable and memorable personality while maintaining a clean, professional image. The project also included visual mockups, brand guidelines, and production-ready assets for print and apparel applications.

The goal of the rebrand was to position LawnPal for future growth with a brand system that felt modern, dependable, and flexible enough to grow alongside the company’s ambitions.