This case study includes:
Site map design, Logo redux, Infographic design
There is indeed, a castle on this site.
The owners host events inside, click the photo to visit their site for more info.
I was asked to design a site map for the Castle View Park team.
Only, I didn’t get the luxury of having this aerial photo to reference—the site hadn’t been paved yet! All part of the fun. I was actually given aerial photos, but it was essentially guesswork placing the lots. We had to make a few adjustments.
One of the things that really pleased me as a type nerd (other than the fact that I got them to use a better font for their title, as explained in the last segment) was using Interstate. Yes, this is the typeface used on all US highway signage, a important and perhaps neglected artifact of American design (Interstate is an optically updated version of Highway Gothic, which was designed in 1948).
Interstate is also used for way-finding and signage across many American parks, so it was an honor to continue the tradition.
I restored their logo.
This isn’t the first time I’ve encountered this. There are so many creators out there starting their own business or whatnot and, not wanting to pay the expense of an experienced designer, will use an app like Canva to create a logo design, and will opt for a low resolution render just to get a cheaper price.
I find the universe to have retained more of its original balance after I’ve restored a lost, damaged logo. I gave them the suggestion that we go with a slightly different, better constructed typeface for their word-mark, URW Antiqua. This was all around a short, simple yet very pleasing project to work on. I look forward to visiting one day.